First ever European inland navigation communicators’ seminar in Brussels labelled a great success

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The Communicator 2 Communicator workshop offered all those who communicate about or on behalf of inland navigation, an opportunity to meet colleagues from other organisations and countries and share working experiences and challenges. The image work package of PLATINA aims at the harmonisation of European IWT communication strategies, the coordination of communication actions and the creation of promotional and development structures for inland waterway transport in Europe.

During the seminar, the findings of a reputation and image survey of inland waterway transport, carried out by the market research agency Think BBDO on behalf of the PLATINA team were presented. The findings of the reputation and image survey will serve as a foundation for the set-up of promotional tools. Following the presentation, an interactive workshop was held and then the PLATINA communication plan was presented.

The participants, who hailed from a diverse range of countries, including Austria, Belgium, Italy, the Netherlands, France, Croatia, Romania and Germany, were all positive about the unusual initiative which they perceived as very informative and useful. Their feedback showed a high interest in such cross-country initiatives.

Source: PLATINA, Editorial: via donau